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THE ENDLESS MIXER

It’s been an ice breaker, a party favorite, a boat drink, a hiking beverage, a ski buddy, a wing man and an excuse.

Hooch’s Humble Beginnings

In the late 90’s, we were on a getaway with friends in the north Georgia mountains to escape the city for a weekend. Faced with an all-day Chattahoochee River float trip, we were suddenly faced with the eternal dilemma: What were we gonna drink all day while we float down the river?

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PARTNERS IN LIME

As bubbly as the effervescent drink they founded, the three O&O Hooch partners in lime of Shawn & Jennifer Holland and Chris Totty (l to r), are livening up life one swig of Hooch at a time.

DRINK RECiPES

Here are a few of our favorite recipes, but we encourage our fellow Hoochers to send in yours here!